陳　才教授 – 世新大學廣播電視電影學系

現職

學歷

重要經歷

主要研究成果說明

期刊論文：

Tsai Chen & Pi-Chu Wu (2022) Framing Effectiveness of Nature Conservation Ads: The Influence of Environmental Value Orientation and Mental Imagery, Current Psychology, online published. (SSCI)
Tsai Chen, Ya-Hui Hsu, Hsiang-Ming Lee, & Tsu-Yeh Fan (2022) Personal Biography as Brand Story of Charity Organization: Narrative Persuasion and Moral Emotion, International Journal of Electronic Commerce Studies, 13(2): 157-176. (EI)
Hsiang-Ming Lee, Ya-Hui Hsu, & Tsai Chen (2020) The Moderating Effects of Self-Referencing and Relational-Interdependent Self-Construal in Anti-Smoking Advertising for Adolescents, International Journal of Environmental Research and Public Health. (SSCI)
Hsiang-Ming Lee, Tsai Chen, Yu-Shan Chen, Wei-Yuan Lo & Ya-Hui Hsu (2020) The Effects of Consumer Ethnocentrism and Consumer Animosity on Perceived Betrayal and Negative Word-of-Mouth, Asia Pacific Journal of Marketing and Logistics, (SSCI)
Hsiang-Ming Lee, Tsai Chen, Ya-Hui Hsu, & Yu-Chi Wu (2017) Effect of Complementary Product Fit and Brand Awareness on Brand Attitude after M&As: Word of Mouth as Moderator, Global Journal of Business Research, 12(1): 51-67. (EconLit)
Hsiang-Ming Lee, Ya-Hui Hsu, Tsai Chen, & Yu-Chi Wu (2017) Factors that Affect the Perception of Luxury Brands after M&A, International Journal of Research in Commerce and Management, 9(1): 1-11. (EconLit)
Tsai Chen & Hui-Chen Chang (2017) The Effect of Narrative Transportation in Mini-film Advertising on Reducing Counterarguing, Journal of Electronic Commerce Studies, 8(1): 25-46. (EI)
Tsai Chen (2015) The Persuasive Effectiveness of Mini-films: Narrative Transportation and Fantasy Proneness, Journal of Consumer Behaviour. 14(1):21-27. (SSCI)
Tsai Chen & Ming-Chang Lee (2015) Personality Antecedents of Online Buying Impulsiveness, Journal of Economics, Business and Management, 3(4): 425-429.
Hsiang-Ming Lee & Tsai Chen (2014) Perceived Quality as a Key Antecedent in Continuance Intention on Mobile Commerce, International Journal of Electronic Commerce Studies, 5(2): 123-142. (EI).
Tsai Chen & Ju-Sen Lin (2014) Entertainment-Education of Altruistic Behaviors: An Empirical Study of the Effects of the Narrative Persuasion of a Nature Conservation Film, Chinese Journal of Communication, 7(4): 373-388. (SSCI)
Tsai Chen & Hsiang-Ming Lee. (2014). How Do We Share? The Impact of Viral Videos: Dramatized to Sell - How Microfilm Advertising Works, Journal of Advertising Research, 54(3): 292-303. (SSCI)
Hsiang-Ming Lee, Tsai Chen, & Min-Li Hung (2014) Online Bartering Motivations, Psychological Reports, 115(1): 1-16. (SSCI)
Hsiang-Ming Lee, Tsai Chen, & Bonnie S. Guy (2014) How the Country-of-Origin (COO) Image and Brand Name Redeployment Strategies Affect Acquirers’ Brand Equity after a Merger and Acquisition (M&A), Journal of Global Marketing, 27(3): 191-206. (ABI)
Kuang-Hui Chiu & Tsai Chen (2012) Leadership as Situational Factor on Personality-Performance Relationship: An Empirical Study of the Taiwan’s Office Machinery Sales Force, International Journal of Business and Management Science, 5(1): 11-31. (Scopus)
Tsai Chen (2011) Personality Traits Hierarchy of Online Shoppers, International Journal of Marketing Studies, 3(4): 23-39.
Chuang-yuang Lin, Ruey-shan Wu, & Tsai Chen (2010) Inside Taiwan’s Foreign Exchange Market – Volatile but Still Efficient – An Empirical Evidence from Intraday Data, Emerging Markets Finance and Trade, 46(1): 34-41. (SSCI)

研討會論文：

Hsiang-Ming Lee, Tsai Chen, Tsu-Yeh Fan, Ya-Hui Hsu, Wei-Yuan Lo (2020) The Effects of Brand Position (Underdog v.s. Top Dog) and Comparative Advertising, SIBR Conference on Interdisciplinary Business & Economics Research, Volume 8, Issue 4, 2019/07/01, Osaka, Japan.
Hsiang-Ming Lee, Tsai Chen, & Min-Li Hung (2017) How the Product Fit and Brand Awareness Affect Brand Attitude after M&As: Word of Mouth (WOM) as a Moderator, International Conference on Studies in Business Management, Law, and Education, 4/20-21, Kyoto, Japan.
Hsiang-Ming Lee, Tsai Chen, & Hong-Yew Lee (2014) Do Brand Image and Country of Manufacture Affect Consumers’ Perception of Luxury Brand After M&As?, Global Marketing Conference, 7/15-18, Singapore.
Tsai Chen & Hsiang-Ming Lee (2013) Persuasive Effectiveness of Micro-film Advertising,” International Conference on Innovation and Management (Summer), 7/16-19, Phnom Penh, Cambodia.
Hsiang-Ming Lee & Tsai Chen (2012) Perceived Quality as a key Factor in users’ Continuance Intention on Mobile Commerce, International Conference on Innovation and Management, 7/15-18, Palau.
Tsai Chen & Hsiang-Ming Lee (2012) Current Advertising Research Paradigms-Citation Analysis of Three Leading Advertising Journals, International Conference on Business and Information, 7/3-5, Sapporo, Japan.
Tsai Chen (2011) In Search of Advertising Research Paradigm: A Bibliometric Approach, 民國百年傳播與發展研討會, 5/20, 佛光大學傳播學系。
Kuang-Hui Chiu, Chia-Lin Chang, & Tsai Chen (2010) Will Character has Negative Attitude toward Product Placed in TV Programs or Films?, International Conference on Innovation and Management 2010, 7/7-10, Penang, Malaysia.

專書：

汪志堅、陳才、吳碧珠、張淑楨、周峰莎、張惠真、楊燕枝（2021）行銷管理：綱要與評量，新北市：全華圖書。
汪志堅、陳才（2019）假新聞－來源、樣態與因應策略，新北市：前程文化。

研究計畫主持人：

台灣新冠肺炎假新聞之類型與演進－危機及災難傳播觀點，科技部2022年專題研究計畫主持人。
網路名人羞辱–從社會比較觀點探討網民幸災樂禍與酸言酸語之關係，科技部2021年專題研究計畫主持人。
偏激仇恨言論的偵測與品牌仇恨行為分析：資料集與詞庫發展、人工智慧、消費者杯葛抵制行為分析，科技部2020年專題研究計畫共同主持人。
社交媒體假新聞傳播：擴散模式、影響因素、人工智慧自動偵測過濾，科技部2019年專題研究計畫共同主持人。
框架效應於生態保育廣告效果之研究：心理圖像作為中介變數，科技部2016年專題研究計畫主持人。