{"id":566,"date":"2022-11-24T23:30:37","date_gmt":"2022-11-24T15:30:37","guid":{"rendered":"http:\/\/rtf.wp.shu.edu.tw\/?page_id=566"},"modified":"2023-10-18T12:00:49","modified_gmt":"2023-10-18T04:00:49","slug":"%e9%99%b3%e3%80%80%e6%89%8d%e6%95%99%e6%8e%88","status":"publish","type":"page","link":"https:\/\/rtf.wp.shu.edu.tw\/?page_id=566","title":{"rendered":"\u9673\u3000\u624d \u6559\u6388"},"content":{"rendered":"<div id=\"pl-566\"  class=\"panel-layout\" ><div id=\"pg-566-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-566-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-566-0-0-0\" class=\"so-panel widget widget_sow-testimonials panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-testimonials so-widget-sow-testimonials-default-158f57592a96-566\"\n\t\t\t\n\t\t><div class=\"sow-testimonials\">\n\t\t\t\t\t<div class=\"sow-testimonial-wrapper sow-user-left sow-layout-side\">\n\t\t\t<div class=\"sow-testimonial\">\n\t\t\t\t\n\t\t\t\t<div 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class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<ul>\n<li>\u83ef\u8996\u65b0\u805e\u90e8\u4e3b\u7de8\u3001\u88fd\u4f5c\u4eba<\/li>\n<li>\u4e2d\u5929\u96fb\u8996\u7de8\u8f2f\u4e2d\u5fc3\u4e3b\u4efb<\/li>\n<li>\u5b8f\u89c0\u96fb\u8996\u82f1\u8a9e\u7bc0\u76ee\u88fd\u4f5c\u4eba<\/li>\n<li>\u6c11\u8996\u65b0\u805e\u90e8\u88fd\u4f5c\u4e2d\u5fc3\u526f\u4e3b\u4efb<\/li>\n<li>\u6771\u68ee\u96fb\u8996\u53f0\u5354\u7406<\/li>\n<li>\uff62\u65b0\u805e\u99ed\u5ba2\u300d\u7bc0\u76ee\u9867\u554f<\/li>\n<li>\u4f5b\u5149\u5927\u5b78\u50b3\u64ad\u5b78\u7cfb\u526f\u6559\u6388\u3001\u6559\u6388\u517c\u7cfb\u4e3b\u4efb<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"%e4%b8%bb%e8%a6%81%e7%a0%94%e7%a9%b6%e6%88%90%e6%9e%9c%e8%aa%aa%e6%98%8e\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-%e4%b8%bb%e8%a6%81%e7%a0%94%e7%a9%b6%e6%88%90%e6%9e%9c%e8%aa%aa%e6%98%8e\" aria-controls=\"accordion-content-%e4%b8%bb%e8%a6%81%e7%a0%94%e7%a9%b6%e6%88%90%e6%9e%9c%e8%aa%aa%e6%98%8e\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u4e3b\u8981\u7814\u7a76\u6210\u679c\u8aaa\u660e\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-ionicons\" data-sow-icon=\"&#xf218;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-ionicons\" data-sow-icon=\"&#xf209;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-%e4%b8%bb%e8%a6%81%e7%a0%94%e7%a9%b6%e6%88%90%e6%9e%9c%e8%aa%aa%e6%98%8e\"\n\t\t\t\tid=\"accordion-content-%e4%b8%bb%e8%a6%81%e7%a0%94%e7%a9%b6%e6%88%90%e6%9e%9c%e8%aa%aa%e6%98%8e\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p><strong><span style=\"font-size: 18pt\">\u671f\u520a\u8ad6\u6587\uff1a<\/span><\/strong><\/p>\n<ul>\n<li>Tsai Chen &amp; Pi-Chu Wu (2022) Framing Effectiveness of Nature Conservation Ads: The Influence of Environmental Value Orientation and Mental Imagery, Current Psychology, online published. (SSCI)<\/li>\n<li>Tsai Chen, Ya-Hui Hsu, Hsiang-Ming Lee, &amp; Tsu-Yeh Fan (2022) Personal Biography as Brand Story of Charity Organization: Narrative Persuasion and Moral Emotion, International Journal of Electronic Commerce Studies, 13(2): 157-176. (EI)<\/li>\n<li>Hsiang-Ming Lee, Ya-Hui Hsu, &amp; Tsai Chen (2020) The Moderating Effects of Self-Referencing and Relational-Interdependent Self-Construal in Anti-Smoking Advertising for Adolescents, International Journal of Environmental Research and Public Health. (SSCI)<\/li>\n<li>Hsiang-Ming Lee, Tsai Chen, Yu-Shan Chen, Wei-Yuan Lo &amp; Ya-Hui Hsu (2020) The Effects of Consumer Ethnocentrism and Consumer Animosity on Perceived Betrayal and Negative Word-of-Mouth, Asia Pacific Journal of Marketing and Logistics, (SSCI)<\/li>\n<li>Hsiang-Ming Lee, Tsai Chen, Ya-Hui Hsu, &amp; Yu-Chi Wu (2017) Effect of Complementary Product Fit and Brand Awareness on Brand Attitude after M&amp;As: Word of Mouth as Moderator, Global Journal of Business Research, 12(1): 51-67. (EconLit)<\/li>\n<li>Hsiang-Ming Lee, Ya-Hui Hsu, Tsai Chen, &amp; Yu-Chi Wu (2017) Factors that Affect the Perception of Luxury Brands after M&amp;A, International Journal of Research in Commerce and Management, 9(1): 1-11. (EconLit)<\/li>\n<li>Tsai Chen &amp; Hui-Chen Chang (2017) The Effect of Narrative Transportation in Mini-film Advertising on Reducing Counterarguing, Journal of Electronic Commerce Studies, 8(1): 25-46. (EI)<\/li>\n<li>Tsai Chen (2015) The Persuasive Effectiveness of Mini-films: Narrative Transportation and Fantasy Proneness, Journal of Consumer Behaviour. 14(1):21-27. (SSCI)<\/li>\n<li>Tsai Chen &amp; Ming-Chang Lee (2015) Personality Antecedents of Online Buying Impulsiveness, Journal of Economics, Business and Management, 3(4): 425-429.<\/li>\n<li>\u00a0Hsiang-Ming Lee &amp; Tsai Chen (2014) Perceived Quality as a Key Antecedent in Continuance Intention on Mobile Commerce, International Journal of Electronic Commerce Studies, 5(2): 123-142. (EI).<\/li>\n<li>Tsai Chen &amp; Ju-Sen Lin (2014) Entertainment-Education of Altruistic Behaviors: An Empirical Study of the Effects of the Narrative Persuasion of a Nature Conservation Film, Chinese Journal of Communication, 7(4): 373-388. (SSCI)<\/li>\n<li>Tsai Chen &amp; Hsiang-Ming Lee. (2014). How Do We Share? The Impact of Viral Videos: Dramatized to Sell - How Microfilm Advertising Works, Journal of Advertising Research, 54(3): 292-303. (SSCI)<\/li>\n<li>Hsiang-Ming Lee, Tsai Chen, &amp; Min-Li Hung (2014) Online Bartering Motivations, Psychological Reports, 115(1): 1-16. (SSCI)<\/li>\n<li>Hsiang-Ming Lee, Tsai Chen, &amp; Bonnie S. Guy (2014) How the Country-of-Origin (COO) Image and Brand Name Redeployment Strategies Affect Acquirers\u2019 Brand Equity after a Merger and Acquisition (M&amp;A), Journal of Global Marketing, 27(3): 191-206. (ABI)<\/li>\n<li>Kuang-Hui Chiu &amp; Tsai Chen (2012) Leadership as Situational Factor on Personality-Performance Relationship: An Empirical Study of the Taiwan\u2019s Office Machinery Sales Force, International Journal of Business and Management Science, 5(1): 11-31. (Scopus)<\/li>\n<li>Tsai Chen (2011) Personality Traits Hierarchy of Online Shoppers, International Journal of Marketing Studies, 3(4): 23-39.<\/li>\n<li>Chuang-yuang Lin, Ruey-shan Wu, &amp; Tsai Chen (2010) Inside Taiwan\u2019s Foreign Exchange Market \u2013 Volatile but Still Efficient \u2013 An Empirical Evidence from Intraday Data, Emerging Markets Finance and Trade, 46(1): 34-41. (SSCI)<\/li>\n<\/ul>\n<p><strong><span style=\"font-size: 18pt\">\u7814\u8a0e\u6703\u8ad6\u6587\uff1a<\/span><\/strong><\/p>\n<ul>\n<li>Hsiang-Ming Lee, Tsai Chen, Tsu-Yeh Fan, Ya-Hui Hsu, Wei-Yuan Lo (2020) The Effects of Brand Position (Underdog v.s. Top Dog) and Comparative Advertising, SIBR Conference on Interdisciplinary Business &amp; Economics Research, Volume 8, Issue 4, 2019\/07\/01, Osaka, Japan.<\/li>\n<li>Hsiang-Ming Lee, Tsai Chen, &amp; Min-Li Hung (2017) How the Product Fit and Brand Awareness Affect Brand Attitude after M&amp;As: Word of Mouth (WOM) as a Moderator, International Conference on Studies in Business Management, Law, and Education, 4\/20-21, Kyoto, Japan.<\/li>\n<li>Hsiang-Ming Lee, Tsai Chen, &amp; Hong-Yew Lee (2014) Do Brand Image and Country of Manufacture Affect Consumers\u2019 Perception of Luxury Brand After M&amp;As?, Global Marketing Conference, 7\/15-18, Singapore.<\/li>\n<li>Tsai Chen &amp; Hsiang-Ming Lee (2013) Persuasive Effectiveness of Micro-film Advertising,\u201d International Conference on Innovation and Management (Summer), 7\/16-19, Phnom Penh, Cambodia.<\/li>\n<li>Hsiang-Ming Lee &amp; Tsai Chen (2012) Perceived Quality as a key Factor in users\u2019 Continuance Intention on Mobile Commerce, International Conference on Innovation and Management, 7\/15-18, Palau.<\/li>\n<li>Tsai Chen &amp; Hsiang-Ming Lee (2012) Current Advertising Research Paradigms-Citation Analysis of Three Leading Advertising Journals, International Conference on Business and Information, 7\/3-5, Sapporo, Japan.<\/li>\n<li>Tsai Chen (2011) In Search of Advertising Research Paradigm: A Bibliometric Approach, \u6c11\u570b\u767e\u5e74\u50b3\u64ad\u8207\u767c\u5c55\u7814\u8a0e\u6703, 5\/20, \u4f5b\u5149\u5927\u5b78\u50b3\u64ad\u5b78\u7cfb\u3002<\/li>\n<li>Kuang-Hui Chiu, Chia-Lin Chang, &amp; Tsai Chen (2010) Will Character has Negative Attitude toward Product Placed in TV Programs or Films?, International Conference on Innovation and Management 2010, 7\/7-10, Penang, Malaysia.<\/li>\n<\/ul>\n<p><strong><span style=\"font-size: 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